Prothom Alo
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| Type | Daily newspaper |
|---|---|
| Format | Broad sheet |
| Owner(s) | Transcom Group |
| Publisher | Matiur Rahman |
| Editor | Matiur Rahman |
| Founded | 4 November 1998 |
| Language | Bengali |
| Headquarters | CA Bhaban, 100 Kazi Nazrul Islam Avenue, Kawran Bazar, Dhaka, Bangladesh |
| Circulation | 525,000 (January 2013) |
| Website | prothom-alo |
The Daily Prothom Alo (Bengali: প্রথম আলো Prothom Alo "First Light") is a major daily newspaper in Bangladesh, published from Dhaka in the Bengali language. Prothom Alo is second largest newspaper in Bangladesh based on circulation. According to National Media Survey 2014, conducted by MRB Bangladesh, more than 4.3 million people read the print edition of Prothom Alo every day. The online portal of Prothom Alo is the most visited Bangladeshi and Bengali website of the world. It started its journey on 4 November 1998.
Prothom Alo was founded on 4 November 1998. The circulation of Prothom Alo grew from an initial circulation of 42,000 to a circulation of a half million copies. The newspaper distinguished itself by its investigations of acid attacks and violence against women and pushing for tougher laws against the sale of acid. From press facilities located in Dhaka, Chittagong and Bogra, around 5,00,000 copies (as of March ‘2014) are circulated each day. According to National Media Survey 2012, everyday 5.1 million people read the print edition of Prothom Alo. The claimed readership of the print edition of this newspaper is 9.6 million. According to a brand equity study conducted by Quantum Consumer Solutions Limited, Prothom Alo is considered to be the most influential newspaper brand in Bangladesh.
The online portal of Prothom Alo (www.prothom-alo.com) is the number 1 Bangladeshi website in the world. This portal is accessed by 1.6 million visitors from 200 different countries and territories across the globe with 60 million pageview per month. The e-paper site of Prothom Alo (www.eprothomalo.com) is also the Number 1 e-paper Web site of Bangladesh. From 160 countries, 465 thousand visitors access this website with more than 26 million pageview per month. On an average, each of the visitors stays for 20 minutes in this Web site. Based on Facebook fan following, Prothom Alo is one of the leading corporate houses of Bangladesh. Till November 2015, 6.75 Million people are following this newspaper through Facebook. This is the biggest FB Fan page for any organization in Bangladesh. Prothom Alo's blog (www.prothom-aloblog.com) provides a well-moderated platform where thousands of bloggers share their constructive thoughts on various contemporary issues. Moreover, nearly 700 thousand of the Prothom Alo app for various digital and mobile platforms have been downloaded as of October 2013. Altogether, printed and digital versions of Prothom Alo are being read by 12 million people from Bangladesh and 200 other countries and territories in a month.
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