Professional wrestling valet

In professional wrestling, a manager is a secondary character paired with a wrestler (or wrestlers) for a variety of reasons. A female accompanying character is sometimes called a valet, although proper managers can also be female.

The manager is often either a non-wrestler, an occasional wrestler, an older wrestler who has retired or is nearing retirement or, in some cases, a new wrestler who is breaking into the business (or a specific company) and needs the experience in front of the crowds. The wrestler that a manager manages is called his or her charge. A wrestler's manager has nothing to do with their real-world agent.

A manager is somewhat like a storyline agent for an actor or an athlete; he helps his client to book matches and appearances, and otherwise works to further and guide their career. Within the context of storylines, the manager positions the charge for title opportunities, decides whom to trust as an ally, and generally acts as a mouthpiece on their wrestlers' behalf. Outside of storylines, a manager's job is to help the wrestler they're paired with get over. For this reason, managers are usually paired with wrestlers who the writers feel have great potential, but need a little help to the top. For example, if a wrestler can perform well in the ring, but lacks the gift of gab, a manager will cut promos for him. Often the very act of aligning with a manager, or conversely breaking away from a manager they've worked with, can change a wrestler's alignment, making them a sudden fan favorite or villain.

While the basic goal of a manager to give his or her wrestlers a push does not change, the tactics depend on several factors, especially alignment. A heel manager, for example, may have their wrestler constantly duck tougher opponents while cheating to help them win when they do wrestle. A face manager, however, may spend the majority of their interview time talking about how tough their wrestler is and going out of their way to find bigger and better opponents to challenge, as proof.

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