Procter and Gamble Baltimore Plant
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Procter and Gamble Baltimore Plant
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| Location | 1422 Nicholson St., Baltimore, Maryland |
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| Coordinates | 39°16′30″N 76°35′30″W / 39.27500°N 76.59167°WCoordinates: 39°16′30″N 76°35′30″W / 39.27500°N 76.59167°W |
| Area | 10 acres (4.0 ha) |
| Built | 1929 |
| Architect | Manley, Henry, engineer |
| Architectural style | Modern Movement |
| NRHP reference # | 99001280 |
| Added to NRHP | October 28, 1999 |
Procter and Gamble Baltimore Plant is a historic factory complex located at Locust Point in Baltimore, Maryland, United States. It is a compact industrial complex built by the national corporation Procter & Gamble comprising five major three-story brick buildings spread over 10 acres (40,000 m2). These major buildings are the Process Building (1929), the Soap Chip Building (1929), the Bar Soap Building (1929), the Warehouse (1929), and the Tide Building (1949).
Procter & Gamble's late 1920s decision to locate its second east coast soap manufacturing plant in Baltimore reflects the strengths of Baltimore's industrial infrastructure in the early 20th century. Their choice of sites is particularly telling in light of Procter & Gamble's unique strengths as a corporation. Founded in 1837 as a family partnership, Procter & Gamble by the beginning of the 20th century had developed into a major U.S. corporation. Procter & Gamble pioneered practices such as radio and television advertising, application of technology developed by in-house laboratories, market research, brand-management systems, promotion from within the organization, employee profit-sharing, and rationalized production schedules. The company has long been known as an innovative, well-run entity that developed and refined methods that defined mid-20th century American corporate culture.
Material published in 1955 and 1964 provides an indication of the company's impact and operations. On the occasion of their 25th anniversary in 1955, Procter & Gamble placed an advertisement that touted the company's impact on Baltimore:
Better Business!
Most of the dollars that Ivory brings to Baltimore in P&G Payroll and plant-operating expenditures are quickly passed on to local business. Whenever possible Procter & Gamble buys the supplies and services it needs here in town.
Better Jobs!
Employees at Procter & Gamble are able to help make better jobs for others because they enjoy unusually steady jobs themselves -- are year- round customers for local business of all kinds. Procter & Gamble's famous employment plan guarantees eligible employees 48 weeks' work each year - - in addition to profit- sharing and pension benefits.
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