Primrose and West

Primrose and West was the name of a blackface song-and-dance team made up of partners George Primrose and William H. "Billy" West. They later went into the business of minstrel troupe ownership with a refined, high-class approach that signaled the final stage in the development of minstrelsy as a distinct form of entertainment.

In 1877, Primrose and West were playing with a minstrel troupe owned by J. H. Haverly. That year, they both quit when their demands for more pay were not met. They formed their own company, which largely copied Haverly's United Mastodon Minstrels with its elaborate sets and visual spectacle. The troupe proved so successful that in 1879, The Clipper gave them a front-page story, treatment normally reserved for famous actors and actresses.

In 1881, the pair became familiar with Sam Hague's British Minstrels, then on a U.S. tour. Primrose and West adopted Hague's techniques of ultra-refinement: Ballet and high-class music played by a large orchestra replaced low comedy and African American-themed song and dance as the main focus, and sets and costumes came to mimic fancy European powdered wigs and eveningwear. Only the (sometimes) blackfaced endmen kept the new troupe from severing its ties to minstrelsy completely. George Thatcher, one of the troupe members who became a partner of Thatcher, Primrose & West (and later had his own troupe), explained later that "We were looking for novelty, and for a change tried white minstrelsy." When Milt Barlow left the troupe in 1882, Primrose and West did away with plantation and blackface material completely. In its place, audiences witnessed such upper-class pursuits as fox hunting, lawn tennis, and yacht racing. Primrose and West had a hit, and they came to be called "The Millionaires of Minstrelsy".

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