Primary Colours (Magic! album)
| Primary Colours | ||||
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| Studio album by Magic! | ||||
| Released | July 1, 2016 | |||
| Recorded | 2015 | |||
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| Length | 35:16 | |||
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| Magic! chronology | ||||
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| Singles from Primary Colours | ||||
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| Source | Rating |
| Allmusic |   |
| Pitchfork Media | 3.5/10 |
Primary Colours is the second full-length studio album by Canadian reggae fusion band MAGIC! The album was released on July 1, 2016, through Latium and RCA Records worldwide. It serves as the follow-up to the band's debut studio album, Don't Kill the Magic (2014). The album was led by the single "Lay You Down Easy", featuring Sean Paul.
The group released their debut single "Rude" in late 2013, eventually achieving commercial success worldwide, reaching atop the U.S. Billboard Hot 100 singles chart for six consecutive weeks. The song had spent 16 weeks in the chart's top ten. With "Rude", Magic! is the sixth Canadian band to top the Billboard Hot 100, the first since Nickelback with "How You Remind Me" in 2001. The band released their debut studio album, Don't Kill the Magic on June 30, 2014. Upon its release, the album peaked at No. 6 on the U.S. Billboard 200 and at No. 5 on the Canadian Albums Chart. The band proceeded to tour in support of their debut album, performing at colleges and music festivals throughout 2014 and 2015. The band toured as a supporting act on the first leg of pop rock band Maroon 5's Maroon V Tour from February to April 2015.
The band released the non-album single "#SundayFunday" on July 17, 2015 to mixed reviews and was not received well on radio airplay. They began writing and recording their second studio album in 2015 and finished production for the record in early 2016. The band announced the single "Lay You Down Easy", featuring dancehall recording artist Sean Paul. On May 16, the band revealed that album art cover for Primary Colours. The band announced the album's title, track listing and release date on April 12, 2016. The album's second single, "Red Dress", was released on June 17, 2016 accompanied with its music video.
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