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Priceless (2016 film)

Priceless
Priceless (2016) movie poster.jpg
Directed by Ben Smallbone
Produced by
  • Steve Barnett
  • David Smallbone
  • Luke Smallbone
  • Cubbie Fink
  • Garrett Rutherford
Screenplay by Chris Dowling
Tyler Poelle
Story by
  • Chris Dowling
  • Tyler Poelle
  • Joel Smallbone
  • Luke Smallbone
Starring
Music by For King & Country
I Was the Lion
Cinematography Daniel Stilling
Edited by
  • Ben Smallbone
  • Joel Smallbone
Production
companies
Radiate Films
Distributed by Roadside Attractions
Release date
  • October 14, 2016 (2016-10-14) (United States)
Running time
97 minutes
Language English
Box office $1.5 million

Priceless is a 2016 American romantic drama film about human trafficking, inspired by true events. It is directed by Ben Smallbone and produced by Steve Barnett. It stars singer Joel Smallbone, Bianca Santos, Amber Midthunder, Jim Parrack, and David Koechner. The film is being distributed by Roadside Attractions. It was released on October 14, 2016.

The story is inspired by true events. The main character, James Stevens, after losing his wife and daughter, is unable to hold a steady job and agrees to drive a box truck across the country with no questions asked, then discovers that he is actually "delivering" two girls as part of a human trafficking ring. Stevens then must decide what to do and how to fight to shut down a trafficking ring.

The film was announced in 2015. It was inspired by director Ben Smallbone's work on a documentary that followed a former pimp who rescued people from human trafficking, and by the band For King & Country's emphasis on respecting women. Joel Smallbone said, "Part of the DNA of For King & Country is this idea of respect and honor in relationships and women being priceless. What we've found in our beliefs as men is that people are made equal. The film continues the idea that no one is a commodity and everyone deserves to be loved and loved well."

It was filmed in Albuquerque, New Mexico, beginning in August 2015. Joel Smallbone, who is originally from Australia, worked with dialect coach Steve Corona to "play a bloke from Houston".

Roadside Attractions acquired the distribution rights to the film in August 2016. Roadside Attractions co-president Howard Cohen said, "'Priceless’ is a film that will push those emotional buttons which can engage and transform."

The film was made with four members of the Smallbone family: brothers Joel, Luke, and Ben Smallbone, and their father, David Smallbone.

The film debuted in a limited release in 303 theaters on October 14, 2016.

It is rated PG-13 by the MPAA for "mature thematic material involving human trafficking, and some violence."


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