Price Chopper (Canada)
| Supermarket | |
| Industry | Retail |
| Predecessor | Price Chopper |
| Founded | 2010 |
| Headquarters | Mississauga, Ontario |
| Products | Bakery, dairy, deli, frozen foods, general grocery, general merchandise, meat & poultry, produce, seafood, snacks |
| Owner | Empire Company |
| Parent | Sobeys (2010–present) |
FreshCo Ltd. is a Canadian discount supermarket chain owned by Sobeys Inc.. It was launched in May 2010. As of March 2015, there are 88 FreshCo stores, all of which are located in Ontario. A similar name of a supermarket is situated in Chennai,India. It is named as FreshCo Supermarket (Egmore) is being run by a different franchise.
According to then-president and CEO of Sobeys, Bill McEwan, the creation of FreshCo offers customers fresh food at discount prices in a modern shopping setting. McEwan said that FreshCo stores were not fancy or expensive which allowed the savings to be put into low prices and high-quality products.[1] FreshCo also carries higher quality goods to differentiate it from other discount supermarket chains, including organic groceries. According to an article, "the first impression of the FreshCo store in Oakville, Ontario — a burgeoning community in the Greater Toronto Area (GTA) where farmland is swiftly being overtaken by housing developments — isn't of a discount supermarket". FreshCo aims to accomplish the look of a "well-appointed fresh-format store" or "market feel", instead of a discounter with a "price-impact banner boasting the cheapest prices in the market", by making the store aisles more spacious. [2][3]
FreshCo aims to deliver a diversity in ethnic products instead of the typical grocery shopping experience. Understanding that each community is unique, FreshCo products reflect the community in which they operate. The store is organized to fit customers' needs. There are extensive frozen and chilled ethnic items in the front of the store. Produce aisles called the “Fresh Hall” feature fresh products. Baked goods are baked daily in community bakeries. Further into the store, there is a wide variety of Ontario cheeses and meats. A feature aisle provides with savings opportunities for the customers.
FreshCo uses the slogan, “Fresher, Cheaper.” If customers are not satisfied with the freshness of the product they can get a refund of their money.
Price Chopper had operated in Ontario in the 1990s under the ownership of Oshawa Group. Oshawa Group, including the Price Chopper chain, was acquired by Sobeys in 1998 as part of the latter's entry into the Ontario market. The 87 Price Chopper stores were scattered around many neighbourhoods in Ontario, particularly low-income communities.
By the late 2000s, Price Chopper was facing increased competition from Loblaw Companies, which was opening more No Frills discount grocery stores in Eastern Canada.
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