Pressa

Pressa was an International Press Exhibition held in Cologne between May and October, 1928.

As German exhibitors were barred from participating in the Exposition International des Arts Décoratifs et Industriels Modernheld in Paris in 1925, that this exhibition was held in Germany indicated the rehabilitation of Germany as regards international projects of this kind.

El Lissitzky was responsible for the Soviet pavilion, which received critical acclaim. He had the support of Sergei Senkin and Gustav Klutsis.

Ladislav Sutnar was responsible for the Czechoslovak pavilion. In this he was aided by Augustin Tschinkel.

As well as country pavilions, companies also contributed buildings.

The HAG-Turm was a 42m tower built by from Café HAG. This was built in 70 days. The architect was Bernhard Hoetger an architect who had previously worked for Ludwig Roselius, the founder of Café Hag. The building had ten storeys which contained all the working machinery necessary to create a working factory. 37 flags were on display on the front of tower representing the global reach of the company. Statistical and historical information was provided about coffee production, highlighting the part played by Café HAG. Scientific and medical experts were also present to provide further information to the public. Café HAG had become famous for their process of decaffination and so there was also information about the bad effects of caffeine on human and animal health.

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