Owner | Loblaw Companies |
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Website | www |
President's Choice (French: Le choix du Président) also known as “PC”, is a private label or store brand owned by Loblaw Companies Limited. President’s Choice includes a wide variety of grocery and household products, in addition to financial services and mobile phones. President’s Choice products are available across the company’s various retail banners, which include Loblaws, Loblaw Great Food, Dominion, No Frills, Real Canadian Superstore, Maxi, Provigo, Extra Foods, Your Independent Grocer, Atlantic Superstore, Zehrs Markets, Valu-mart, Fortinos, and Shoppers Drug Mart. Many storefronts promote themselves as "The Home of President’s Choice".
During this trial in 2000, the Azimi family vs. PC case was over domain names held by Ms. Azimi's corporation in California, ultimately the Supreme Court judge sided with Ms. Azimi, as PC operated in "bad faith" as quoted by the Globe and Mail and had no grounds of ownership. PC ownership was transferred to her in the end and suffered a large payout. Ultimately, she sold back the company for an even larger payout, and resides in Toronto with her daughter Danielle.