Prahlad Kakkar

Prahlad Kakkar
Prahlad Kakkar speaking during The Himalayan Times Brandfest in Nepal
Born	(1950-03-24) 24 March 1950 (age 66)
Nationality	Indian
Occupation	Advertising film maker
Spouse(s)	Mitali Dutt
Children	Arnav, Varun, Anhjin

Prahlad Kakkar (born 24 March 1950 in Mumbai) is a leading Indian ad film director, best known for his work on the famous Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar. He is the founder and main director for Genesis Film Productions, one of India's leading production houses, established in 1977

He is renowned for his candid and outspoken nature. An avid scuba diver, in 1995 he set up 'Lacadives', a scuba-diving school, along with his wife Mitali Kakar at Kadmat Island, in collaboration with the Govt. of Lakshadweep. He also runs a coffee shop, and Casa Amore, a wine bar and restaurant, set up in Mumbai in 2001.

Prahlad Kakar grew up in Mumbai and his father was an army colonel based in Pakistan. His mother is half Burmese and half Marathi.

He also did his initial schooling from St. Joseph's Academy, Dehradun. In 1966, he passed out from Sainik School, Kunjpura, Karnal, Haryana and 1970, he graduated with Economics (Honors) from Fergusson College, Pune.

Prahlad Kakar joined advertising in 1971, as an Accounts Executive at ASP (Delhi) and after a year, he was transferred to the company's Bombay office. In 1972, he joined the renowned feature director, Shyam Benegal, as an Asst. Director for films such as Ankur, Manthan, and Bhumika.

After training under Shyam Benegal, Mandeep Kakkar and Ravi Uppor, Prahlad Kakar founded Genesis Film Productions in 1977. Today, Genesis Film Productions is considered to be one of the most highly regarded advertisement film making agencies in India.

Genesis Film Productions is also known for the short film "Bali" made in affiliation with the channel Star One. Prahlad Kakar is also known for his popular Kamasutra ads. After Genesis, Prahlad Kakkar started a restaurant at Prithvi Theatre with Jennifer Kendal.