Pradeep Kalipurayath
| Pradeep Kalipurayath | |
|---|---|
| Born |
Pradeep Kalipurayath 12 October 1981 Chennai, Tamil Nadu, India |
| Residence | Chennai, Tamil Nadu, India |
| Nationality | Indian |
| Occupation |
|
| Years active | 2005–present |
Pradeep Kalipurayath is an Indian advertising director, cinematographer, filmmaker known for his work predominantly in south Indian advertisements and corporate films. His first taste of fame came with having produced and directed a music video featuring India’s first Malayalam rock band ‘Avial’ in 2005 who moved on to be quite the sensation across the world. It was one of the first YouTube videos that had become popular in India. Ad films, documentaries and television shows have been made under the banner of Poorman Productions since 2006.
His initial pieces of work as a cinematographer included Independent Indian English films like ‘I Just Don't Get It’, ‘That Four Letter Word’ and ‘Good Night, Good Morning. His first Tamil feature film as a cinematographer is ‘Saithan, a Vijay Antony Film Corporation Production, which was scheduled to be released in 2016.
Kalipurayath’s first directorial venture ‘Strange’ is an English short feature film in the Under 40-minute Category. The movie is presently getting ready for release at film festivals. In addition to directing the film, he also wrote the story and screenplay for the film. Pradeep Kalipurayath has set up Poorman Productions primarily to promote independent artistes and music bands and to help them reach limelight through music videos. Poorman Productions provides international production support with strategic tie-ups in the UAE, Oman, USA and Australia. Producing and directing documentaries, advertising films and line production for international productions are the prime business.
Pradeep was born in Chennai, Tamil Nadu to Ramakrishnan Nallur and Renuka Kalipurayath from Palakkad, Kerala. His interest in arts and photography from a young age stems from his father who was a photography hobbyist. He completed his schooling from Union Christian School, Chennai. He later joined SRM Arts and Science College, Chennai, affiliated to the University of Madras, to study BSc Visual Communications. A chance meeting with a man named Sharat Haridasan inspired him to become an ad film maker. He started off as a freelance assistant director to ad film makers like Jabbar Kallarakkal. However, he got his major breakthrough as a Producer/Director for Avial, the Malayalam rock band.
Inspired by the works of Rajeev Menon from college days, Kalipurayath started associating with Rajeev Menon Productions for all his post-production needs. His editor Praveen Prabhakaran helped him edit Nada Nada a music video that gave him the confidence to start out as an Independent ad film maker. Pradeep Kalipurayath moved on to take small corporate films and ad films for the regional market. Kalipurayath did his first national advertisement with SPIC 20 20 fertilizer, which was played in all rural theatres across Tamil Nadu.
Poorman Productions’ corporate identity was conceptualized by Tribe 10 Advertising, which won them a Bronze Award at the Advertisement Club Awards of 2007 in Chennai.
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