Power Comics

Power Comics was an imprint of the British comics publisher Odhams Press that was particularly notable for its use of material reprinted from American Marvel Comics. Appearing chiefly during the years 1967 and 1968, the Power Comics line consisted of five weekly titles: Wham!, Smash!, Pow!, Fantastic and Terrific. The first three of these titles were essentially traditional Beano-style British comic papers supplemented by a small amount of Marvel and DC material, while the last two were more magazine-like in style and were dominated by their Marvel content.

When Odhams obtained the rights to reprint Marvel material in the UK, they began by incorporating superhero stories such as the Fantastic Four into their existing titles Wham! and Smash!. The Marvel material was reproduced in black and white, and serialized in short instalments alongside the original British strips which still dominated the content of those comics. "Smash!" also reprinted the Batman newspaper strip, to cash in on the popularity of the live-action TV show.

Power Comics took more concrete form with the appearance of Pow! and Fantastic early in 1967. 'The first issue of Pow! appeared on 14 January 1967, by which time Wham! had reached issue 136 and Smash! was at issue 51. Pow! was similar in format to the two earlier comics, a mixture of traditional British material and Marvel reprints — in this case Spider-Man and Nick Fury.

Fantastic first appeared on 11 February 1967, and was quite different in style from its predecessors. In many ways it looked more like one of the American black-and-white anthology magazines of the time, such as Creepy and Eerie, than a traditional British comic such as The Beano. It was aimed at an older audience than the latter, though a younger one than the American magazines. The content of Fantastic was dominated by Marvel superheroes The Mighty Thor, the X-Men, and Iron Man, with only a minimal amount of British material. In general appearance, style and content, Fantastic can be considered a direct precursor of the Marvel UK weeklies, such as The Mighty World Of Marvel, that appeared during the 1970s.

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