Porsche Salzburg

Porsche Holding GmbH

Type	Gesellschaft mit beschränkter Haftung
Industry	Automotive
Founded	Salzburg, Austria (1949)
Founder	Louise Piëch, Ferry Porsche
Headquarters	Salzburg, Austria
Area served	Worldwide
Key people	Alain Favey CEO, Rainer Schroll, Johannes Sieberer, Hans Peter Schützinger
Services	Automobile distribution and financial services
Owner	Volkswagen AG (100%)
Number of employees	31,846
Parent	Volkswagen AG
Website	www.porsche-holding.com

Porsche Holding (formal name: Porsche Holding GmbH, also known as Porsche Holding Salzburg) is the largest car distributor in Europe. In 2011, the company was sold by the Porsche family and Porsche SE to Volkswagen AG.

Porsche Holding GmbH, headquartered in Salzburg, Austria, was founded by Louise Piëch and Ferry Porsche (daughter and son of Ferdinand Porsche) in 1947 as Porsche Konstruktionen GesmbH in Gmünd, Austria. After Porsche 360 Grand Prix racing car was designed by Ferry Porsche with help from the engineers of his father's design office for Cisitalia in 1947, the company started manufacturing Porsche 356, starting with the prototype Porsche 356/1 and then 356/2 in 1948 at the factory located in a saw mill in Gmünd, and later at a factory in Salzburg.

After Ferdinand Porsche was released from a French prison after the war, the production of Porsche 356 was taken over by Dr. Ing. h. c. F. Porsche GmbH, in Stuttgart, Germany, and the facility in Salzburg became home to Porsche Konstruktionen as the Austrian importer of Volkswagen and Porsche products in 1949. Ferry Porsche joined his father's company in Stuttgart, while the Austrian operation was left with Anton Piëch and Louise Piëch, who managed it to become the largest car dealership chain in Austria by 1957.

By the 1960s, Porsche Konstruktionen became one of the largest distributors of Volkswagen and Porsche products in Europe.

In the late 1960s, Porsche entered many sports cars in races, and to support the factory effort (then calling itself Porsche System Engineering), external semi-factory teams were set up to share the work load. In 1969, Porsche Salzburg became such a de facto second works team, sponsored by Porsche Konstruktionen. Early in the season, at the Nürburgring, cars were entered as Salzburg Porsche Konstruktionen, but later at Austria's Österreichring, it became Porsche Salzburg for short.