Pop Up Video

Pop Up Video
2012 version of logo
Created by	Woody Thompson Tad Low
Starring	Various singers/groups
Country of origin	USA
No. of seasons	Original series: 6 Revived series: 2
No. of episodes	209
Production
Running time	22 minutes (per episode)
Release
Original network	VH1 and VH1 Classic
Original release	Original series: October 27, 1996 – August 8, 2002 Revived series: October 3, 2011 - September 21, 2012

Pop Up Video is a VH1 television show that "pops up" bubbles — officially called "info nuggets" — containing trivia, witticisms and borderline sexual innuendos throughout music videos. The show was created by Woody Thompson and Tad Low and premiered October 27, 1996. For a time, it was the highest-rated program on VH1, though Behind the Music overtook it by 1998. It was originally produced by Spin the Bottle Inc. and later Eyeboogie Inc. during its original run.

In October 2011, Pop Up Video was revived by VH1, featuring new videos with new trivia and commentary. The revived production was continued by Eyeboogie Inc.

Most episodes of Pop Up Video play four or five music videos each, selected to include new, older, "classic", and "campy" videos. The bubbles that pop up in each video generally appear about every 10–15 seconds; their content is divided between information about the recording artist featured, the production of the video, and random facts inspired by the theme or content of the video. One of the show's staff writers is assigned to each video. Production costs for each episode total about $30,000.

The "random" information presented in bubbles frequently included statistics and demographics, medical, scientific, and historical trivia, definitions, and lists of a wide range of subjects. Gary Burns, in the Journal of Popular Film and Television, also notes as a recurring theme "the producers' attempt to turn practically every popped-up video into a dirty joke."

Often the film crew for the video in question would be interviewed in the research process; everyone from the director to make-up artists, choreographers, models, and extras might be used as sources. In addition, the producers solicited information by means of a phone line (displayed during the closing credits) and web site page. General facts are double- or triple-sourced, according to the producers.