Pop Magazine
Pop Issue 14 Cover (December 2009)
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| Editor | Dave Keating |
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| Categories | Sports Magazine |
| Frequency | Quarterly |
| Circulation | 20,000 per quarter (within Australia) |
| Year founded | 2005 |
| Company | Pop Magazine Pty. Ltd. |
| Country | Australia |
| Language | English |
| Website | www.popmag.com.au |
Pop Magazine is a quarterly, free press, action sports magazine available in Australia. Similar to the American magazine, Blisss, it covers skateboarding, snowboarding and surfing news along with interviews and a lifestyle section covering music, cars, films and opinion pieces from around the world. Each issue of the magazine is available online as well as the paper version distributed only in Australia.
There have been two snowboarding films released under the production and direction of the Pop Magazine owners. There was a potential for a skateboarding film in late 2009.
The magazine was founded by Rick Baker and Dave Keating in 2005. Rick Baker was listed as the editor from 2005 to October 2010. Dave Keating is currently editing the magazine.
Rick Baker founded the magazine with Dave Keating in 2005. The first issues had only interviews and product reviews in them. Since then there has been a large growth in ‘lifestyle’ content such as fashion editorials, music reviews and opinion pieces.
The magazine has created a great deal of controversy in the snowboarding industry which has had both a positive and negative impact. It is often criticized for airing business issues at a consumer level and has had strong opinions on sections of the industry which have caused ongoing feuds with brands, stores and other media.
On 26 July 2010 Pop announced on its website that it had formed a joint venture with Melbourne-based publisher, Lifelounge. In the press release that was published on the Pop site that day, co-founder Dave Keating said that Lifelounge were "... going to provide Pop with sales support, management support and takeover back-end tasks (accounting, etc.) in addition to helping Rick and I reach our own goals for Pop."
Still considered niche, Pop Magazine circulation grew from 10,000 to 20,000 copies in 2009. Although a national magazine, approximately 40% of readers of Pop Magazine are in the Australian state of Victoria with the magazine having a distinct style particular to the state capital, Melbourne. New South Wales accounts for the second largest readers group accounting for a little over 30% of the readership.
The most distinctive part of Pop Magazine has been its design style. Although keeping most pages sparse and clean, preferring large photos and white space to the often cluttered look used by most editors in the action sports genre. The typography and layout has more in common with business magazines like The Economist and Time magazine than it does with other board sports titles.
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