"Pop Culture" | |
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Song by Madeon | |
Released | 11 July 2011 |
Recorded | 11 July 2011 |
Genre | |
Length | 03:24 |
Writer(s) | Various |
Producer(s) | Hugo Pierre Leclercq |
"Pop Culture" is a mash-up song created by Hugo Pierre Leclercq, better known by his stage name, Madeon. The song was created on-the-fly by Leclercq, when he was seventeen years old, using samples from 39 popular songs, mixed using Ableton Live software controlled with a Novation Launchpad. Leclercq recorded a video of him creating the mix which he uploaded to YouTube on 11 July 2011. The video went viral within a few days, and since has seen more than 36 million views. The video drew attention to Leclercq and would lead to him being signed by Columbia Records and launching his music career.
Prior to releasing "Pop Culture", Leclercq (at the time, using only his Madeon stage name) was a rising star in the EDM genre, having won a remix competition for the song "The Island" by Pendulum in late 2010. He subsequently developed remixes for songs by Alphabeat, Deadmau5, and Yelle, with the last two praising Leclercq's remixes.
Leclercq described the concept for "Pop Culture" on wanting to show the process that electronic mix artists use during live performances. Leclercq stated, "When you go see an electro band, we do not really know what they do on stage." Leclercq created "Pop Culture" through taking short samples from 39 different songs, which included:
The video quickly went viral within a week of uploading, and as of December 2016, the video has been seen over 37 million times. The song was put into dance form by comedian Nathan Barnatt and uploaded to YouTube in August. Due to the attention he received from "Pop Culture" and subsequent singles, Leclercq was approached by various record labels to sign up as an artist.