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PonPonPon

"Pon Pon Pon"
PonPonPon by Kyary Pamyu Pamyu Cover.jpg
Single by Kyary Pamyu Pamyu
from the album Moshi Moshi Harajuku and Pamyu Pamyu Revolution
Released July 20, 2011
Format
Recorded May-July 2011
Genre
Length 4:14
Label Warner Music Japan
Songwriter(s) Yasutaka Nakata
Producer(s) Yasutaka Nakata
Kyary Pamyu Pamyu singles chronology
"Pon Pon Pon"
(2011)
"Jelly"
(2011)
"Pon Pon Pon"
(2011)
"Jelly"
(2011)

"Pon Pon Pon" (stylized as PON PON PON) is a song and debut single by Japanese singer Kyary Pamyu Pamyu. It was released as the lead single for her EP, Moshi Moshi Harajuku, and later included on her debut album, "Pamyu Pamyu Revolution". The song was written and produced by Yasutaka Nakata of Capsule. The music video, a psychedelic tribute to kawaisa and Decora culture, was released to YouTube on July 16, 2011 and became a viral hit. On 27 July 2012 was released (and re-released on 3 January 2013) a limited edition of a 7' LP with A side: PONPONPON -extended mix- and Side B: Cherry Bon Bon -extended mix-, exclusive for DJs. As of 2016, the video has over 100 million views on YouTube. Internationally, the song has been featured in G-Eazy's single "Lost in Translation", and was featured in the American cartoon The Simpsons episode "Married to the Blob".

The music video for "PonPonPon" was shot by Jun Tamukai. The theme of the music video is "kawaii", which means cute in Japanese. Tamukai regarded Kyary as a person bending the definition of "kawaii" by mixing it with weirdness. The art director Masuda Sebastian, of fashion brand 6%DOKIDOKI, adopted the randomness of "a room of a girl who isn't good at tidying up", adding "a taste of the 60-70s". The fashion stylist for the video was Kumiko Iijima.

The video is a mix of 2D and 3D animation. It depicts two worlds, the first of which was created by Masuda Sebastian and looks like a room of a girl; the other is her own mental world, where her face is pink-colored. The video starts with a microphone stand coming out of Kyary's ear. The microphone stand is used to imitate the image of Freddie Mercury.

In the chorus, Kyary performs a dance choreographed by air:man with the lyrics inserted as kinetic typography. When Kyary claps during the bridge, slices of bread appear because "pan" is the Japanese onomatopoeia for the sound of a clap, as well as the word for bread.


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