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Pricing games are featured on the current version of the American game show The Price Is Right. The contestant from Contestants' Row who bids closest to the price of a prize without going over wins the prize and has the chance to win additional prizes or cash in an onstage game. After the pricing game ends, a new contestant is selected for Contestants' Row and the process is repeated. Six pricing games are played on each hour-long episode. Prior to expanding to one hour in length, three games per episode were played during the half-hour format. With the exception of a single game from early in the show's history, only one contestant at a time is involved in a pricing game.

A total of 109 pricing games have been played on the show, 76 of which are in the current rotation. On a typical hour-long episode, two games—one in each half of the show—will be played for a car, at most one game will be played for a cash prize and the other games will offer merchandise or trips. Usually, one of the six games will involve grocery products, while another will involve smaller prizes that can be used to win a larger prize package.

On the 1994 syndicated version hosted by Doug Davidson,the rules of several games were modified and other aesthetic changes were made. Notably, the grocery products used in some games on the daytime version were replaced by small merchandise prizes, generally valued less than $100. Episodes of The Price Is Right $1,000,000 Spectacular that aired in 2008 and both Big Money Week and Dream Car Week featured rule changes to some pricing games. The names of some games are occasionally changed for episodes with specific themes, such as Earth Day, Halloween, and College Day.

A gameboard contains spaces representing five digits in the price of a car, three digits in the price of a smaller prize, and three digits representing an amount of money (less than $10, in dollars and cents) in a piggy bank. The first digit in the price of the car is revealed at the beginning of the game (a rule implemented after cars valued at more than $10,000 were used in the game). The digits 0 through 9 each appear once in the remaining ten spaces, including a duplicate of the first digit in the price of the car. The contestant calls out digits one at a time, revealing them in the prices of the prizes on the gameboard, and wins the first prize whose price is completely revealed.


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