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Play (S.H.E album)

Play
SHE-CD10A.jpg
Play cover
Studio album by S.H.E
Released 11 May 2007 (2007-05-11)
Genre Mandopop
Length 43:12
Language Mandarin
Label HIM International Music
Producer S.H.E, David Tao
S.H.E chronology
Forever
(2006)
Play
(2007)
FM S.H.E
我的電台 FM S.H.E
(2008)

Play is the eighth studio album by Taiwanese Mandopop girl group S.H.E. It was released on 11 May 2007 by HIM International Music. During the week of its release, Play accounted for over half of all Taiwanese album sales, beating out its runner up by over 40% of the market share. Over 100,000 copies of the album were pre-ordered; by mid-July, the sales total reached 500,000. Despite being tainted by cross-straits controversy, "Chinese Language", the album's lead single, earned six awards, including one for its music video. Due to the overall popularity of the album, Play became the first S.H.E album to warrant its own concert, which was held at the Tamshui Fisherman's Wharf in July.

The track, "五月天" (May Day) won one of the Top 10 Songs of the Year at the 2008 HITO Radio Music Awards presented by Taiwanese radio station Hit FM.

Following Forever album release in July, rumours had circulated around the Internet regarding S.H.E's tenth album. On 30 March 2007, The Beijing News reported that S.H.E had begun filming a music video for "Chinese Language", the lead single for their newest album. Mere hours later, Tom.com revealed that the new album would be called Play, quashing contradictory rumours about the album's name. On 12 April 2007, HIM announced that album's second single would be "May Day"; however, the song itself had nothing to do with the band. Mayday was so ecstatic that a song had been named after them that they promised to write songs for S.H.E in the future. After years of criticism for covering too many songs, S.H.E finally produced two pieces for this album. Selina and Ella collaborated to produce "Wife" (老婆), while Hebe was responsible for "Say You Love Me" (說你愛我). The song "Listen to Yuan Wei-ren Play Guitar" (聽袁惟仁彈吉他) was announced as part of Play on 13 April. David Tao composed "Good Mood - Just be Yourself" in two versions, one for Play, and another for Rene Liu's newest album. "好心情Just be yourself" became the successor to "Super Model" as Daphne Shoes' promotional song. On 20 April, HIM set up countdowns at S.H.E's Xuite and MSN Space to count down to the album's release date.


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