Platinum (musical)

Platinum
Music	Gary William Friedman
Lyrics	Will Holt
Book	Will Holt Bruce Vilanch
Productions	1978 Broadway 2010 FringeNYC (Revised)

Platinum is a musical with a book by Will Holt and Bruce Vilanch, music by Gary William Friedman, and lyrics by Holt. Set in a Hollywood recording studio, it centers on Lila Halliday, a star of 1940s and 1950s movie musicals who is attempting a comeback. In the process, she falls for a young rock star named Dan Riley.

Platinum was originally titled Sunset when it had its world premiere in 1977 at the Studio Arena Theater in Buffalo, New York. The production, with a book by Louis LaRusso II, was directed by Tommy Tune. When the musical evolved into Platinum and moved to Broadway, only the songwriters, Alexis Smith, Lisa Mordente, and ensemble member Christine Faith remained with the production.

Directed and choreographed by Joe Layton, the Broadway production of Platinum opened on November 12, 1978 at the Mark Hellinger Theatre, where it closed on December 10, 1978 after 33 performances and 12 previews. Despite its short run, it garnered Tony Award nominations for Smith and Richard Cox and Drama Desk Award nominations for Cox and Mordente. (A revised version of the original Sunset was presented off-Broadway at the Village Gate in November 1983. Starring Tammy Grimes and directed by Andre Ernotte it closed after one performance and 13 previews.)

In August 2010, a newly revised version of Platinum developed by UnsungMusicalsCo. Inc. played the New York International Fringe Festival. It was directed by Ben West with choreography by Rommy Sandhu.

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