Plan B Skateboards
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| Industry | Sports equipment and sportswear |
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| Founded | 1991 |
| Headquarters | Vista, California and Landover, Maryland |
| Products | Skateboards, clothing, skateboard equipment |
| Website | www |
Plan B Skateboards is a skateboarding company based in Costa Mesa, California, United States. It was founded by Brian Johnson and co-owned by Mike Ternasky and professional skateboarders Danny Way and Colin McKay, who all played a big role in the company's success. It is now co-owned by Morgan Johnson (Brian's son) and his friends, brothers Ramy and Mark Farah. Plan B sells both soft and hard goods, including skateboard decks and wheels, jeans, hooded jumpers, and jackets.
The original Plan B Skateboarding team was founded in 1991 by Brian Johnson who had departed from the H-Street company that he had formerly managed with Tony Magnusson. Johnson, to the dismay of Magnusson, also managed to convince numerous team riders to assist with the development of the new brand. The company was formed as part of the Dwindle Distribution company, at that time overseen by Steve Rocco and Rodney Mullen, and Johnson's intention was to create a "super team", with riders such as Way, McKay, Mullen, Mike Carroll, Matt Hensley, and Rick Howard.
Rocco explained in a 2012 interview that "The story of Plan B is a difficult one to tell. Everybody, you, know, had a different idea of what Plan B was, or was to become, depending on, you know, Mike's vision that he was giving you at the time." Johnson's intentions have been compared to the "Dream Team" concept that came to fruition in the American professional basketball league, the NBA. At that time, riders were progressing at such a rapid pace that Johnson was able to draw upon a pioneering movement to fulfill his aspirations. For example, Way quit his position on the Powell-Peralta team, a decision for a professional skateboarder at the time due to the reputation of the company, due to the inability of the company to support his rate of development. Way has stated that "Brian was one of those guys that he would know, you know, if somebody had that potential before anyone else could ever see it, you know?" Ternasky was dissatisfied with the skateboarding industry at the time, an industry primarily composed of older business owners who were no longer directly involved with skateboarding, and proceeded to initiate a "rebirth" of the industry, providing the team riders in his new company with a level of freedom that had not been witnessed up until the formation of Plan B. Rocco further explained, "People just wanted to be a part of it because it was so rad."
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