Plain English Campaign

Plain English Campaign (PEC) is a commercial editing and training firm based in the United Kingdom. Founded in 1979 by Chrissie Maher, the company is a world leader in plain-language advocacy, working to persuade organisations in the UK and abroad to communicate with the public in plain language. Maher was awarded the OBE in 1994 for her services to plain communication.

In 1990, PEC created the Crystal Mark, its seal of approval. This is a symbol printed on documents that it considers to be as clear as possible for the intended audience. The symbol appears on over 20,000 documents worldwide. They also give out the annual Foot in Mouth Award for "a baffling comment by a public figure" and the Golden Bull Award for "the worst examples of written tripe". Notable winners of the Foot in Mouth Award include Donald Trump, George W. Bush, Gordon Brown, Richard Gere, and Donald Rumsfeld.

PEC has worked all over the world for companies and organisations including British Gas,British Telecom,Irish Life,Telefónica O2 and the World Bowls association. It has also worked with the majority of UK council and government departments. Many UK forms and bills carry the Crystal Mark, including the British passport application form.

PEC is often described in the media as a pressure group, and regularly makes public comment about language-related news stories, particularly jargon. In 2008 it criticised a consultation document sent to residents living near Heathrow Airport. The year before, it mocked signs put up by police in Hertfordshire that warned the public not to commit crime.

...
Wikipedia