Piyush Jha
| Piyush Jha | |
|---|---|
 |
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| Born | Jhansi, Uttar Pradesh, INDIA |
| Residence | Mumbai, Maharashtra, INDIA |
| Nationality | Indian |
| Occupation | film director, screenwriter, novelist |
| Years active | 2000–present |
| Website | www.piyushjha.com |
Piyush Jha is a film director and screenwriter and novelist of Indian origin, most known for his acclaimed films Sikandar (2009), King of Bollywood and Chalo America and his Bestseller crime-thriller novels, Mumbaistan, Compass Box Killer, Anti-Social Network and Raakshas.
Piyush Jha was born in Jhansi, U.P. At a very early age of 8, he came to Mumbai, Maharashtra with his parents. He grew up and studied there, graduating with a Bachelor's degree in Psychology at the University of Mumbai and following it up with an MBA from K. J. Somaiya Institute of Management Studies and Research.
Jha began his career in 1995 in advertising as an Account Executive at Grey Worldwide, where he dealt with clients such as Ambuja Cement and Snowcem Paints. He later went on to work in Mudra Communications in strategic account management with clients such as Procter and Gamble, Godrej Soaps, etc. At this point, he started getting interested in the creative aspect of advertising and began with directing in-house ad films for companies such as Godrej Hair Dye, Federal Bank Ltd., Kitply, etc., and soon moved to directing corporate films as well.
In 1998, he took this interest on further to start his own ad film production company Vitamin J Productions, where he made ads for Indian Oil, Hindustan Lever, Symphony Air Coolers, UB Group among many others.
In 2000, he decided to take a plunge into the world of feature film making, and the Government of India's NFDC produced his first feature, 'Chalo America', a hilarious yet touching story of a group of three Indian college boys obsessed with the American dream, and how they concoct various schemes to find a way to the US. Although a laugh riot, the film addressed a serious issue sensitively, which is the obsessive aspirational desire for emigration. It was a selection at the prestigious Indian Panorama Section at the International Film Festival of India (IFFI), and travelled wide to many international film festivals such as those in Shanghai, Cairo, San Diego, Dhaka, Atlanta, amongst others.
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