Pittsburgh DMA

Pittsburgh is home to the first commercial radio station in the United States, KDKA 1020AM; the first community-sponsored television station in the United States, WQED 13; the first "networked" television station and the first station in the country to broadcast 24 hours a day, 7 days a week, KDKA 2; and the first newspaper published west of the Allegheny Mountains, the Pittsburgh Post-Gazette. It is one of the few mid-sized metropolitan areas in the U.S. with two major daily papers; both the Pittsburgh Post-Gazette and the Pittsburgh Tribune-Review have histories of breaking in-depth investigative news stories on a national scale. The alternative papers in the region include the Pittsburgh City Paper; The Jewish Chronicle of Pittsburgh; The New People, published weekly by the Thomas Merton Center for Peace and Social Justice; the New Pittsburgh Courier, one of the larger ethnic publications in the region; and Zajedničar, the only Croatian-language newspaper currently published in the United States. The Pitt News, a financially independent student-written and -managed newspaper of the University of Pittsburgh, is closing in on its 100th year of publication. The University of Pittsburgh School of Law also hosts JURIST, the world's only university-based legal news service.

Outdoor advertising in the area is handled by Lamar Outdoor, who controls a majority of large posters and billboards and bus shelters (including Downtown Pittsburgh) and shopping centers in the area.

The Pittsburgh TV market is currently ranked as the 23rd largest in the United States by Nielsen. It has recently gained distinction as one of the most competitive. (In the listing below the table, network O&O's are denoted in bold.) The market is served by:

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