Pisiffik

Pisiffik A/S

Type	Aktieselskab
Industry	Retail
Founded	2001
Headquarters	Sisimiut, Greenland
Area served	Greenland
Key people	Per Steen Larsen (Adm. Director)
Revenue	DKK 925 million
Net income	DKK 51 million
Number of employees	623–650
Parent	Dagrofa (85.79%) Greenland Venture (14.21%)
Subsidiaries	KK Engros (62%)
Website	pisiffik.gl
Footnotes / references (2011)

Pisiffik A/S are a chain of Greenlandic stores. The company is the largest privately owned commercial company in Greenland. Formerly a division of KNI, it is now a subsidiary jointly owned by Dagrofa, the Danish food concern, and Greenland Venture, a state-owned investment firm.

Pisiffik was first established in 1993 as KNI Pisiffik A/S, a subsidiary of Greenland's KNI conglomerate. Based in Greenland's larger towns, it was an experiment in running the stores without a government subsidy, while KNI Pilersuisoq continued to operate the more distant and less profitable outposts. The present Pisiffik A/S was spun off as a separate company in 2001 and the competition between the two chains blossomed into a price war after KNI opened a discount Pilersuisoq in Aasiaat in 2008.

Both companies were state-owned at the time but, on 16 June 2010, Dagrofa, a Danish firm, bought most of Greenland Venture's stake in the company and became the majority holder.

Pisiffik's roughly 30 stores are restricted to the six largest towns in Greenland, with stores in Aasiaat, Ilulissat, Maniitsoq, Nuuk, Qaqortoq, and Sisimiut.

Pisiffik A/S includes the following brands: Pisiffik supermarkets, SPAR grocery stores, Pisattat consumer electronics stores, Torrak Fashion clothing retailers, and Jysk and Idemøbler furniture stores.

Pisiffik also holds a 62% stake in wholesaler KK Engros.