Pikes Peak or Bust Rodeo is a rodeo that takes place in Colorado Springs, Colorado every July. It used to be sanctioned by the Professional Rodeo Cowboys Association (PRCA). Starting in 2014, it will no longer be partnered with the PRCA. The rodeo dates back to 1937. In 2008, it was inducted into the PRCA Hall of Fame.
In 1923, the journalist and university professor Elmo Scott Watson, former staff writer for Colorado Springs Gazette and Telegraph, met the old-time cowboy Frank H. Maynard, who was working as a nightwatchman at the rodeo. Watson's article on Maynard, published in 1924, brought national attention to both men.
Coordinates: 38°49′23″N 104°50′56″W / 38.82296°N 104.84882°W