Piaget SA
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| Watchmaker | |
| Industry | Watchmaking and jewellery |
| Genre | Private |
| Founded | La Côte-aux-Fées, Switzerland (1874) |
| Founder | Georges Edouard Piaget |
| Headquarters | Geneva, Switzerland |
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Number of locations
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Stores in 80 countries. All parts are made in Switzerland |
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Area served
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World wide |
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Key people
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Georges Edouard Piaget (Founder) Philippe Leopold-Metzger (Chief Executive Officer) |
| Products | Watches, jewels |
| Parent | Richemont |
| Website | Piaget.com |
Georges Edouard Piaget (Founder)
Piaget SA (French pronunciation: [pja.ʒɛ]) is a Swiss luxury watchmakers and jewellers, founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées belongs to the Swiss Richemont group, specialists in the luxury goods industry.
The company was founded as a manufacturer of watch movements but began marketing its own line of watches in the 20th century.
In 2008, The Luxury Institute jewellery brand study ranked Piaget as the 6th most prestigious jewellery brand.
In 1874, Georges Edouard Piaget set up his first workshop on the family farm, situated in the small village of La Côte-aux-Fées in the Swiss Jura mountains. Situated in the Neuchâtel region, the company was dedicated to crafting pocket watches and high-precision clock movements.
In 1911, Timothée Piaget, the son of Georges Piaget, took over the family firm. The company's policy has been to be dedicated to the production of wrist watches ever since.
Under the guidance of the founder’s grandsons, Gérald and Valentin Piaget, the Piaget brand became a registered trademark in 1943. Since then, the manufacture at La Côte-aux-Fées has produced its own creations.
As a result of this expansion, the family business opened a new factory in 1945, again in La Côte-aux-Fées.
In 1957, the manufacture at La Côte-aux-Fées brought out the Calibre 9P, the first ultra-thin (2 mm), hand-wound mechanical movement.
Then, in 1960, the Piaget watchmakers developed the Calibre12P, the thinnest automatic movement in the world with a thickness of 2.3 mm (made official by an entry in the Guinness Book of Records).
In addition to coin watches, ring watches, brooch watches and cufflink watches, Piaget created their first pieces of jewellery.
In 1957, the Emperador men’s watch was launched and since its relaunch in 1999 become one of the brand’s emblematic models.
The company’s expansion led to the opening of a new factory in Geneva, dedicated to jewellery and, in 1959, their first boutique.
In 2014, Piaget presented the Altiplano 900P, at 3.65 millimeters (around 1/8th of an inch) it is the world’s thinnest hand-wound mechanical watch.
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Wikipedia