Philippine Rabbit
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| Slogan | "Our Reliability Rolls On" |
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| Founded | August 28, 1946 (71 years in service) |
| Headquarters | Tarlac City, Philippines |
| Service area | Central & Northern Luzon |
| Service type | Land Transport |
| Fleet | 89 Buses |
| Operator | Philippine Rabbit Bus Lines, Inc. |
Philippine Rabbit Bus Lines, Inc. (PRBL) is a provincial bus company in the Philippines. It was founded in 1946.
The company's area of coverage extends from Metro Manila to Baguio and northern provinces of Pampanga and Tarlac. Its main terminal in Metro Manila is along Avenida in Santa Cruz, Manila.
Philippine Rabbit was once known for their red, rivet-studded buses powered by Isuzu, with the illuminated sign at the front, which once became a staple of roads in Northern Luzon. They were eventually supplanted by more modern Nissan Diesel units.
Mr. Ricardo L. Paras, the company's general manager, explains that the Company was named Philippine Rabbit in reference to the actual animal because of its speed and agility, not to mention how fast they pro-create. Secondly, the first acquisition of buses by the company then showed that the main body feature of the bus was shaped like the Rabbit. The Company was known then as PHILIPPINE RABBIT BUS COMPANY in 1948 until it was incorporated in August 1957 as the PHILIPPINE RABBIT BUS LINES, INCORPORATED or simply PRBL.
Philippine Rabbit was founded on August 28, 1946 by brothers-in-law, Florencio P. Buan and Ricardo L. Paras. It was then named Philippine Rabbit Bus Company, Ltd. They started with two salvaged US Army weapon carriers which they bought in a junk shop in Mabalacat, Pampanga. Their maiden trip was in Divisoria, Manila with a stopover in San Fernando, Pampanga. On its one year of operation, the company was operating ten US Army weapon carriers converted to passenger trucks. In 1952, they acquired front-engined International Harvester buses which operated from Manila to Moncada, Camiling, Victoria, La Paz, Concepcion and Tarlac City. The company was incorporated on August 28, 1957 with the business name Philippine Rabbit Bus Lines, Incorporated.
Philippine Rabbit was continuously expanding in growth and operation in the 1960s. It has acquired interest in distributing Mitsubishi brand of motor vehicle engines and spare parts in the country. On March 25, 1963, the PRBL incorporators organized the Bupar Motors Corporation as the exclusive distributor of Mitsubishi Fuso engines and spare parts in the country. The Corporation also included a bus body building plant (which built their famous red, rivet-studded buses) and a tire recapping facility.
Philippine Rabbit was the first to introduce First Class bus accommodations in Western Luzon with the two-seater MAN White Rabbits, and the more innovative Philippine Rabbit Mini-Bus for short distance or local passengers. These PRBL Mini-buses were called the PRBL Mosquito Fleet.
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Wikipedia