Petticoat magazine
| Editor | Janet Street-Porter, Terry Hornett |
|---|---|
| Categories | Teen and young women's magazine |
| Frequency | weekly |
| Publisher | Fleetway/IPC |
| Unpaid circulation | 5,000,000 (est.) |
| Founder | Audrey Slaughter |
| First issue | 19 February 1966 |
| Final issue | 10 May 1975 |
| Country | United Kingdom |
| Based in | London |
| Language | English |
| OCLC number | 751551647 |
Petticoat was a British weekly magazine for young women which was published from 1966 until 1975, at the height of the Swinging Sixties, in London by Fleetway/IPC, printed in 40 page issues by Eric Bemrose in Long Lane, Liverpool.
Launched by Honey magazine founder Audrey Slaughter and subtitled 'For the young and fancy free' on its original masthead, Petticoat responded to the emergence of a more liberal teenager and young woman. From 9-Sep-1967, it absorbed Trend, renaming itself Petticoat/Trend until it dropped the latter name about a year later. By this time, its slogan had changed to 'The New Young Woman’.
The magazine offered fiction, popular culture, fashion news featuring labels like Biba, Mary Quant, Foale & TuffinandBus Stop, and advice on love, sex, healthy eating, hair and make-up maintenance, with plenty of full-colour photographs and Pop style monochrome line illustrations and typography. Petticoat promoted the Mod fashion of 'Swinging London'.
From the early seventies Petticoat's 'agony aunt' was Claire Rayner whose advice on masturbation and promiscuity caused controversy, and who responded;
Other Petticoat contributors included Annie Nightingale, Maggie Goodman, Lynne Franks (supposedly the model for Edina, played by Jennifer Saunders, in the TV series Absolutely Fabulous), Jane Ennis, Chris Ward (later editor of the Daily Express), Eve Pollard (who later edited the Sunday Mirror and the Sunday Express before launching Aura) and Janet Street-Porter who was appointed editor in 1967 and who had close links to the designer Zandra Rhodes amongst others.
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