Peter Shelley

Peter Shelley is a British 1970s pop singer and songwriter who had UK hits with "Gee Baby" and "Love Me Love My Dog". He also originated the persona of Alvin Stardust.

Shelley entered the UK music industry in 1965, working initially as a song plugger with the music publisher, Chappell & Co. He then joined EMI as personal assistant to their chief songwriter/record producer Norman Newell, his responsibilities covering various aspects of music co-ordination, production and administration. He supervised several minor recording sessions for Newell at EMI's Abbey Road Studios, so learning the basics of record production.

He later joined Decca Records as a talent scout, discovering for the label Amen Corner, Ten Years After, and Giles, Giles and Fripp, the nucleus of a band later to be called King Crimson. At Decca, Shelley worked with Dick Rowe and Ivor Raymonde and eventually began to write and produce for the company. He left Decca in 1968 to become an independent writer/producer, working with other writers such as Ben Findon and Marty Wilde. He had several minor European single hits during this period.