Peter Horbury

Peter D. Horbury is a British car designer who is Vice President, Design of Volvo. He is widely known for his design work for Volvo and has worked in a variety of roles in the automotive industry, including as Executive Design Director, Americas for Ford between 2004 and 2009. He was named UK magazine ’s Designer of the Year in 1998 and during his 30+year career has been actively involved in the design of more than 50 cars as well as trucks, buses and motorcycles.

Born in 1950 in Alnwick, England, Horbury attended King Edward VII School in Sheffield and was coincidentally in the same school year as another prominent British car designer, Ford of Europe's current Executive Director of Design Martin Smith. Horbury went on to study at the Newcastle upon Tyne College of Art, graduating in 1972 with a degree in Industrial Design. Like Smith, he later attended the Royal College of Art in London graduating with a master's degree in automotive design in 1974.

Horbury started his career at Chrysler UK and then spent some time at Volvo in the Netherlands, working on the 480ES coupe. He has remarked in the past that the Volvo grill under the bumper of the 480ES was a last minute addition prior to release, when senior Volvo management realised that the car would not have the classic Volvo grille and slanting highlight. Immediately prior to his longer second 'remarkable' stint at Volvo, Horbury had worked in the United Kingdom for MGA Developments Ltd. In addition he worked on some key Ford product programs in Europe, such as the Sierra, Escort and Granada.

Horbury is widely known for leading the revival of the Volvo brand during his eleven years from 1991 as Design Director. Arriving after the 1992 Volvo 850 had been styled, Horbury but made an impact with the 1992 Volvo ECC Concept that would influence Volvo design for years to come. He was instrumental in moving the company beyond their traditional boxy look with a new design language for the brand. This new look was characterised by distinctive shoulder lines that ran the length of the car, more curved surfaces, rounded noses, and softer, less utilitarian interiors. He contributed to many designs including the Mitsubishi Carisma related 1995 S40 and V40, the sporty 1997 Volvo C70, which was engineered in collaboration with TWR, closely followed by the 1998 S80. He also contributed to the remaining line up with the 2000 V70 station wagon, the 2001 S60, the 2003 XC90 SUV, and the 2004 S40 and V50. He also oversaw the 1998 facelift of the Volvo 850 series which transformed them into the Volvo S70 and V70 series. During this stint he also worked on the 2006 C70, 2006 V70, 2006 S80, with the last Horbury Volvo of this era being the 2006 C30. Ex-Mercedes-Benz designer Steve Mattin assumed the responsibility of Design Director of Volvo in 2005.

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