Peter Grant (music manager)
| Peter Grant | |
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| Background information | |
| Birth name | Peter James Grant |
| Born | 5 April 1935 |
| Origin | South Norwood, London, England, UK |
| Died | 21 November 1995 (aged 60) Eastbourne, Sussex, England, UK |
| Occupation(s) | Music manager |
| Years active | 1963–1983 |
| Associated acts | Led Zeppelin, the Yardbirds, the Jeff Beck Group, Terry Reid, the New Vaudeville Band, Bad Company, Maggie Bell, the Nashville Teens, Stone the Crows |
| Website | www.ledzeppelin.com |
Peter James "G" Grant (5 April 1935 – 21 November 1995) was an English music manager. Grant managed the popular English bands the Yardbirds, Led Zeppelin, and Bad Company, among others, and was also a record executive for Swan Song Records. Grant has been described as "one of the shrewdest and most ruthless managers in rock history". He is widely credited with improving pay and conditions for musicians in dealings with concert promoters.
Grant was born in the south London suburb of South Norwood, England. His mother Dorothy worked as a secretary. He attended Sir Walter St John School in Grayshott before the Second World War, and completed his schooling at Charterhouse School in Godalming after the evacuation. After the war Grant returned to Norwood until leaving at the age of 13, when he became a sheet metal factory worker in Croydon. He left that job after a few weeks and obtained employment on Fleet Street delivering photographs for Reuters.
Grant was soon attracted to the entertainment industry, and worked as a stagehand for the Croydon Empire Theatre until 1953, when he was called up for national service in the RAOC, reaching the rank of corporal. He worked briefly as an entertainment manager at a hotel in Jersey before being employed as a bouncer and doorman at London's famous The 2i's Coffee Bar, where Cliff Richard, Adam Faith, Tommy Steele and others got their start. Australian-born professional wrestler Paul Lincoln, who also co-owned the 2i's bar, suggested Grant appear on television and gave him the opportunity to wrestle under the titles "Count Massimo" and "Count Bruno Alassio of Milan," using his 6 ft 5 in frame to good effect. This kindled his enthusiasm for acting, and he was hired by film studios as a bit part actor, stuntman and body double.
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