Peter Alexander (fashion designer)

Peter Alexander is an Australian fashion designer known for pyjamas, loungewear and giftware.

Peter Alexander was born on the 1 March 1965 in South Africa, but his family moved to Melbourne soon after his birth.

During the early days of the Peter Alexander brand, Peter worked from his mother's dining room table. He initially sold directly to department stores. When a store cancelled an order for 2,000 pairs of pyjamas in 1990, in desperation, he took out a mail order advertisement in Cleo magazine. He received 6,000 orders from that one advertisement alone.

In 2000, Peter Alexander joined Australian retailer The Just Group.

Once he joined the retail big league Peter's PJs took off and the first stand-alone store was opened in Melbourne Central Melbourne Central Shopping Centre, shortly followed by Chadstone. He has since expanded the stores into every state of Australia.

Alexander lives in Melbourne. He is also a sessional lecturer in fashion marketing at RMIT. He is Jewish.

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