Personalized audio messaging

Personalized audio messaging is the compiled, personalized voice messages that individually address recipients by name. These voice messages can be delivered through a myriad of channels, the most popular of which include phone transmission, email, web, and social media sites such as Facebook. Traditionally these messages are recorded by recognizable figures or people of notoriety to enhance the impact the message has on its audience. Because of demanding schedules, automated computer systems are generally used to help compile separate recordings by the recorder, to reduce recording times.

Several personalized audio messages have gone viral in recent years. Send a call from Santa lets kids and parents fill out a web form and have Santa personally call them for free with information specific to their interests. Politicians have also used personalized audio messages to connect with prospective voters. In 2008 Meg Whitman sent out personalized robo calls to remind her constituents to go out and vote on election day.Mitt Romney also gained national attention in early 2012 when North Carolina voters received personalized phone messages asking them for support in the primaries. Romney used the same technology in 2008 to deliver similar messages, and the technology has been widely used by a variety of politicians at all levels since 2004.

Personalization technology enables the dynamic insertion, customization or suggestion of content in any format that is relevant to the individual user, based on the user’s implicit behavior and preferences, and explicitly given details. The use of personalization on marketing materials or campaigns can increase response rates by an average of 36%. Personalized Audio Messaging is a marketing strategy involving the delivery of personalized audio segments to a targeted audience in the hopes of increasing response rates. Several commercial vendors have evolved and offer technology platforms to automate the process, the most well known include PersoniCom,Votilogy, Sound Messaging Inc., Trisynergy Media, and desktop editing tool Audacity.

The United States of America had a population of 313,847,465 as of 2012. However, despite having such a large population with diverse backgrounds the distribution of first names in America is relatively homogenous. Just 60 first names comprise over 50% of all men within the United States.

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Wikipedia