Perkins Restaurant and Bakery
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|
| Private | |
| Industry | Restaurant and Bakery |
| Founded |
As Perkins Pancake House: 1958 Cincinnati, Ohio, U.S. As Perkins Family Restaurant: 1987 |
| Founders | Matt and Ivan Perkins |
| Headquarters | Memphis, Tennessee, U.S. |
|
Key people
|
Jeff Warne (CEO) |
| Products | Food |
| Revenue | $352.3 million as of FY 2005 |
| Owner | Wayzata Investment Partners |
|
Number of employees
|
25,000 |
| Parent | Perkins & Marie Callender's |
| Website | www |
Perkins Restaurant and Bakery, or simply Perkins, is a North American casual dining restaurant chain that serves breakfast throughout the day. It also has a bakery that sells pastries.
The Perkins chain was established in 1958, when Matt and Ivan Perkins opened what was called Perkins Pancake House in Cincinnati, Ohio. In the 1960s, the chain expanded as a franchise. One franchisee in Minnesota, Wyman Nelson, introduced an expanded menu and an aggressive advertising campaign in 1967.
From 1969 to 1978, Nelson consolidated Perkins and another chain, Smitty's, into Perkins 'Cake & Steak'. From headquarters in Edina, Minnesota, he assumed nationwide development control of the company, and focused on opening over 220 restaurants. In 1979, Matt and Ivan retired, selling their remaining interest in the company, including trademark and distribution rights. In August 1979, Perkins became a wholly owned subsidiary of Memphis-based Holiday Inns, Inc.; corporate headquarters were established in Tennessee.
In 1985 restaurant entrepreneur Donald N. Smith, who then served on the Board of Directors of Holiday Inns, purchased an ownership interest in Perkins, becoming Chairman of the Board and the company's CEO. Smith remodeled buildings, and introduced in-store bakeries, distinctive brand imagery, and standardized signage. The company became focused on table-service family dining.
The company was renamed Perkins Family Restaurants in 1987 and was organized into a master limited partnership with interests publicly traded on the New York Stock Exchange. The corporation expanded into Canada, opening a restaurant in Thunder Bay, Ontario. In 1990, the company began its philanthropic relationship with Give Kids the World, contributing money and meals to the Florida-based charity for terminally ill children globally.
In the 1990's, Perkins left the Rochester area but came back in 2001 then left again in 2012 along with Buffalo.
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Wikipedia