Perfectmatch.com
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| Founded | August 2003 Seattle, Washington, U.S. |
| Headquarters | Seattle, Washington, U.S. |
| Website | perfectmatch |
Perfectmatch.com is an online dating and relationship service based in Seattle, Washington. The company offers what it calls the "Duet Total Compatibility System (Duet)", co-developed by Dr. Pepper Schwartz. Duet is modeled after the Myers-Briggs test.
Perfectmatch.com is venture capital funded and was founded in August 2003. It was created and is managed by Duane Dahl, Cindy Henry-Dahl, and Jason McVey who previously built and managed Kiss.com/uDate.com to over seven million members. Kiss.com/uDate was sold to InterActiveCorp (Match.com) in 2002.
Since 2003, Perfectmatch has partnered with the entertainment industry to build the Perfectmatch brand in a non-traditional manner. For example, they have partnered with iVillage, MSNBC, Oxygen Networks, Warner Bros. and NBC Universal Studios and many others. The company has also been prominently featured in these entertainment-related shows or events:
The Retirement Living Television series "Another Chance for Romance" in February 2008. Hosted by Roger Lodge, the segments also featured commentary by Dr. Pepper Schwartz, utilized the Duet Total Compatibility System, and included numerous Southern California-area members of Perfectmatch.com, all of whom paired up on blind dates using the Duet System.
In August 2007, Commission Junction published an Advertisers Case Study about Perfectmatch.com discussing how affiliate sales increased by 300 percent.
The NBC Television special in June 2007 called "The Science of Love: A Modern Dating Experiment". Dr. Pepper Schwartz and the Duet Total Compatibility System were also featured.
The 2005 Warner Bros. film, Must Love Dogs, which starred Diane Lane and John Cusack as a couple who met on Perfectmatch.com.
The company reports that an entire Valentine's special Dr. Phil Show broadcast on February 11, 2005 resulted in 207,000 women joining their site that day.
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