Pepsi Stuff

Pepsi Stuff is a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world, featuring premiums — such as T-shirts, hats, denim and leather jackets, bags and mountain bikes — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online. Customers could acquire points from specially marked Pepsi packages and fountain cups. Additional points were sold both by Pepsi and by consumers, the latter mainly enabled by eBay. The Pepsi Stuff promotion ended December 31, 2008 and was relaunched as Pepsi Pass in August 2015.

The premium-based loyalty program of Pepsico called Pepsi Stuff was launched in the United States on March 28, 1996. Points were distributed on 4 billion packages and billions of cups and millions of consumers participated. According to some sources, the first Pepsi Stuff campaign significantly outperformed The Coca-Cola Company's much-anticipated Atlanta Olympics Summer with growth 3 times larger than Coca-Cola's and 2 points of share gained by Pepsi. Pepsi Stuff continued to run throughout North America due to consumer and bottler demand, and was eventually expanded to include Mountain Dew and other drinks, and into many international markets. In response to the campaign, The Coca-Cola Company accelerated and extended its discount pricing programs.

A five-month promotion was launched August 1, 2000 by PepsiCo and Yahoo! Yahoo! powered the web presence of the Pepsi Points premium program, and a new logo was placed on Pepsi products with the line "Pepsi Stuff.com, Powered by Yahoo!" Pepsi Stuff was one of the first major consumer promotions to feature a dedicated interactive Web site. Celebrities like Andre Agassi, David Beckham, Beyoncé, Cindy Crawford, Jimmy Fallon, Jeff Gordon, Derek Jeter, John Lee Hooker, Shaquille O'Neal, Deion Sanders, Shakira, Britney Spears, and the Spice Girls appeared in TV, print, and Internet advertising promoting Pepsi Stuff. PepsiCo produced over 200 million catalogs each year, billions of Pepsi points, and an extensive line of free merchandise.

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