Pepsi Globe

The Pepsi Globe is the icon and logo for Pepsi, called as such because of the swirling "red, white, & blue" design in a sphere-like shape. It is considered one of the world's most recognizable corporate trademarks.

The Pepsi Globe originated in the 1940s as a logo and icon for Pepsi. The colors of the Pepsi Globe are red, white and blue. This is one of the most recognizable logos not only in the United States, but also around the world. The Pepsi Globe has undergone several changes throughout its inception in the 1940s with the most recent pivot taking place in 2009. This change was the most intense in terms of the amount of money and time that went into the branding, marketing, and visual culture involved in the underlying message for the logo. The packaging has also changed a number of times throughout the years in order to better represent the current Pepsi Globe logo at the time. The geometry involved with the shape of the logo and the shape of the packaging for the bottle are crucial for the marketing aspect of the Pepsi Globe. The subliminal advertising involved with the Pepsi Globe logo is also extensive. The different logos and packaging designs have been intended to represent the human body, rediscovery of the Vitruvian principles and their publication, Chinese art of placement and spatial arrangement and many other representations that may not seem clear or obvious from just a glance at a Pepsi Bottle. The most famous visual representation is the Pepsi Globe logo’s representation of The Earth. The swirling horizontal stripe running through the center of the globe provides a visual representation of the earth’s constant movement around its own axis and around the sun. The stripe also represents a naturally occurring electric generator in fluid motion generating and sustaining the magnetic field of the Earth. This marketing has resulted in an extremely recognizable logo and an aid to a profitable venture.

The Pepsi Globe has its origins in the 1940s, when the United States was in World War II. To show support of the war, Pepsi unveiled a new bottle cap that featured the Pepsi script surrounded by swirling red and blue colors on a white background. Since Pepsi, at the time, was recognizable with its script logo in the same manner as its main rival, Coca-Cola, the cap logo was simply meant as a show of U.S. patriotism as opposed to a marketing scheme.

The cap logo, however, quickly caught on, and by the end of the war in 1945 became Pepsi's primary logo. With Pepsi gaining ground on Coke in the 1950s, the logo became so recognizable that by the time the Pepsi logo was redesigned in 1962, the swirling "red, white, & blue" bottle cap that would eventually evolve into the Pepsi Globe would remain while the script was retired in favor of a more-modern "Pepsi" typeface.

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