Pentagram Design
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| Industry | Design |
|---|---|
| Founded | 1972 in Notting Hill, London, United Kingdom |
| Founders | Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange, and Mervyn Kurlansky |
| Products | Design consultancy, graphic design, corporate identity, architecture, interiors and products |
| Website | pentagram |
Pentagram is a design firm. It was founded in 1972, by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange, and Mervyn Kurlansky at Needham Road, Notting Hill, London. The company has offices located at London, New York City, San Francisco, Berlin and Austin, Texas.
Pentagram was founded on the premise of collaborative interdisciplinary designers working together in an independently owned firm of equals. Theo Crosby claimed the structure was suggested to him by his experience of working on the seminal late-1950s exhibition This Is Tomorrow: "it was my first experience at a loose, horizontal organisation of equals. We have brought it ... to a kind of practical and efficient reality at Pentagram". The firm currently comprises 19 partner-designers in 5 cities, each managing a team of designers and sharing in common overhead and staff resources. The partners in each office share incomes equally and all the partners own an equal portion of the total firm. This equality, along with the tradition of periodically inviting new members to join, renews the firm while giving even the newest members an equal footing with the partners of long standing. This 'flat' organization (there are no executive officers, CEO, CFO or board, other than the entire group) along with the self-capitalized finances of the business, allows equal participation and control of the group's destiny by the member. In 1978 Colin Forbes formed the New York office, eventually adding both graphic designers Peter Harrison and Woody Pirtle as partners. In 1990-91 Michael Bierut, Paula Scher, graphic designers, and James Biber, an architect, joined the New York office and eventually moved to a building at 204 Fifth Avenue, a building designed by C. P. H. Gilbert, where the office still resides. Now in the New York office there are eight partners including Bierut, Scher, Michael Gericke, Abbott Miller, Luke Hayman, Emily Oberman, Natasha Jen and Eddie Opara.
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