Penny press

Penny press newspapers were cheap, tabloid-style newspapers mass-produced in the United States from the 1830s onwards. Mass production of inexpensive newspapers became possible following the shift from hand-crafted to steam-powered printing. Famous for costing one cent while other newspapers cost around 6 cents, penny press papers were revolutionary in making the news accessible to middle class citizens for a reasonable price.

As the East Coast's middle and working classes grew, so did their desire for news. Penny papers emerged as a cheap source of news with coverage of crime, tragedy, adventure, and gossip. The penny papers represented the crudest form of journalism because of the sensational gossip that was reported.

The penny press was most noted for its price - only one cent per paper - while other contemporary newspapers were priced around six cents per issue. The exceptionally low price popularized the newspaper in America, and extended the influence of the newspaper media to the poorer classes. The penny press made the news and journalism more important, and also caused newspapers to begin to pay more attention to the public they served. Editors realized that the information that interested the upper class did not necessarily interest the penny-paying public. These new newspaper readers enjoyed information about police and criminal cases. The main revenue for the penny press was advertising while other newspapers relied heavily on high priced subscriptions to finance their activities.

The idea of a penny paper was not new in the 1830s. By 1826, many editors were experimenting with sports news, gossip, and a cheap press.

Most newspapers in the early nineteenth century cost six cents and were distributed through subscriptions. On July 24, 1830, the first penny press newspaper came to the market: Lynde M. Walter's Boston Transcript. Unlike most later penny papers, Walter's Transcript maintained what was considered good taste, featuring coverage of literature and the theater. This paper sold for four dollars a year.

The penny paper’s largest inspiration came from Charles Knight’s The Penny Magazine (1832–1845). The main purpose of this magazine was to educate and improve England’s poor, but it was also very popular with Americans. It became a very successful magazine as it attained a circulation of more than 20,000 within a year.

Frederic Hudson, one of the first to write about the history of American journalism, believed the rise of the penny press to be a key factor in the development of the modern newspaper. Hudson considered newspapers to be dull during the 1840s.

...
Wikipedia