Pennies (electronic charity box)
| Founded | November 6, 2007 |
|---|---|
| 6418982 (company limited by guarantee) | |
| Registration no. | 1122489 |
|
Area served
|
UK |
| Services | Fundraising by micro-donations |
| Method | Point of sale transactions |
|
Revenue
|
£2 million (2013) |
|
Employees
|
11 |
| Website | pennies |
Pennies, the digital charity box is a micro-donation scheme in the United Kingdom, created by registered charity ["The Pennies Foundation]". Its purpose is to raise funds for a variety of UK registered charities. The Daily Telegraph has described it as "a new channel for an old habit" that has adapted the shop counter charity box for the internet and card using generation.
Shoppers are privately invited to donate small amounts (1p–99p) to charity when they pay for goods and services by card in participating retailers. All the money raised through Pennies goes to charity. Pennies’ partner retailers nominate the charity or charities to benefit from donations. In January 2013, just over two years after launch, people had donated 4 million times through Pennies, raising £1,000,000 for charity. As of September 2015, over 20 million consumer donations had been made through the digital charity box.
Retailers that have customers paying by card can easily implement Pennies on their payment system. Those with electronic software set up Pennies as a . Sales staff are not involved in donations; when the customer is ready to pay for goods or services, the PIN pad prompts the customer with the option to round up or top up their purchase and add a donation to the payment.
Pennies launched online in November 2010 with Domino’s Pizza and has since partnered many other national, regional and local companies, both in-store and online. In its first year, Pennies received over one million donations, totalling £250,000, rising to £300,000 for the calendar year 2011. Pennies is available in store with a range of retailers, including The Entertainer, Zizzi Restaurants, The Fragrance Shop, The Rugby Football Union and London restaurant chain Drake & Morgan. It is available online with Domino’s Pizza, Travelodge, Evans Cycles and Dobbies, among many others.
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Wikipedia