Penguin Nature Classics
2002 design of Penguin Classics
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| Parent company | Penguin Books |
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| Country of origin | United Kingdom |
| Headquarters location | London, England |
| Publication types | Books |
| Official website | www |
Penguin Classics is an imprint published by Penguin Books, a subsidiary of Penguin Random House. They are published in varying editions throughout the world including in Australia, Canada, China, India, Ireland, New Zealand, South Africa, South Korea, the United Kingdom, and the United States. Literary critics see books in this series as important members of the Western canon, though many titles are translated or of non-Western origin; indeed, the series for decades from its creation included only translations, until it eventually incorporated the Penguin English Library imprint in 1986. The first Penguin Classic was E. V. Rieu's translation of The Odyssey, published in 1946, and Rieu went on to become general editor of the series. Rieu sought out literary novelists such as Robert Graves and Dorothy Sayers as translators, believing they would avoid "the archaic flavour and the foreign idiom that renders many existing translations repellent to modern taste."
Penguin Books has paid particular attention to the design of its books since recruiting German typographer Jan Tschichold in 1947. The early minimalist designs were modernised by Italian art director Germano Facetti, who joined Penguin in 1961. The new classics were known as "Black Classics" for their black covers, which also featured artwork appropriate to the topic and period of the work. This design was revised in 1985 to have pale yellow covers with a black spine, colour-coded with a small mark to indicate language and period (red for English, purple for ancient Latin and Greek, yellow for medieval and continental European languages, and green for other languages).
In 2002, Penguin announced it was redesigning its entire catalogue. The redesign restored the black cover, adding a white stripe and orange lettering. The text page design was also overhauled to follow a more closely prescribed template, allowing for faster copyediting and typesetting, but reducing the options for individual design variations suggested by a text's structure or historical context (for example, in the choice of text typeface). Prior to 2002, the text page typography of each book in the Classics series had been overseen by a team of in-house designers; this department was drastically reduced in 2003 as part of the production cost reductions. The in-house text design department still exists, albeit much smaller than formerly, and is managed by text designers Claire Mason and Lisa Simmonds, who oversee the majority of the design work. Recent design work includes the Penguin Little Black Classic series.
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