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Peace & Love (festival)

Peace & Love
Genre Rock, pop, hip hop, world, Swedish
Dates 3 days, in June/July (6 days including theme days)
Location(s) Borlänge, Sweden
Years active 1999–2013
Founded by Föreningen Peace & Love, Jesper Heed, Henry Murtokangas, Michael Kvist
Website
www.peaceandlove.se

Peace & Love was the largest music festival in Sweden, known for its humanitarian message, pervasive throughout the event. It started in Borlänge and ran from 1999 until the company filed for bankruptcy in 2013.

The Peace & Love Crew announced that they would continue to do the much loved festival and in 2014 the festivals were back on under the name "Peace & Love World Forum".

The Peace & Love Festival was first held in 1999, as a reaction to the ongoing violence. The first festival was held at a club in central Borlänge, with about 900 attendees. Since then the festival was held at different locations in central Borlänge. The Peace & Love Festival was one of Scandinavia's fastest-growing festivals. In 2006 there were 15,000 visitors per day, with over 37,000 people attending in total. The 10th Peace & Love Festival was in 2008 and had a record of 25000 visitors, which made it the second biggest festival in Sweden.

The tickets sold out as early as 23 May, and the festival got a lot of attention in nationwide media. 2008 was celebrated as the tenth festival. Artist that played, amongst others, were Sex Pistols [UK], Manu Chao [FR/ES], Kent, Teddybears, The Wombats [UK], Crystal Castles [CAN]. As a late surprise Roky Ericson and The Nomads was announced.

The festival was held between 22 June and 27 June. This year Peace & Love became Sweden's biggest festival with 41 685 tickets sold. Some of the bands and artists were: Mötley Crüe (US), The Kooks (UK), Volbeat (DK), Milow (BE), Keane (UK), Thåström and Håkan Hellström.

In 2010, the event took place between June 28 and July 3 - the same weekend as other major Scandinavian festivals Roskilde Festival and Hove Festival. The festival sold 42 000 tickets. This year, amongst others, Jay-Z, Lily Allen, Patti Smith, The Kooks and Kent played.


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