Paul H. Ray
| Author | Paul H. Ray and Sherry Ruth Anderson |
|---|---|
| Cover artist | Whitney Cookman |
| Country | United States |
| Language | English |
| Subject | Social sciences and sociology |
| Publisher | Harmony Books |
|
Publication date
|
2000 |
| Media type | Print (hardcover and paperback) |
| Pages | 370 |
| ISBN |
The Cultural Creatives: How 50 Million People Are Changing the World is a nonfiction social sciences and sociology book by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson (born 1942), The authors introduced the term "Cultural Creatives" to describe a large segment in Western society who since about 1985 have developed beyond the standard paradigm of modernists or progressives versus traditionalists or conservatives. Ray and Anderson claim to have found 50 million adult Americans (slightly over one quarter of the adult population) can now be identified as belonging to this group. They estimated an additional 80–90 million "Cultural Creatives" exist in Europe as of 2000.
Ray and Anderson divide "Cultural Creatives" into two subdivisions:
Just under half of the CC population comprises the more educated, leading-edge thinkers. This includes many writers, artists, musicians, psychotherapists, alternative health care providers and other professionals. They combine a serious focus on their spirituality with a strong passion for social activism.
The more secular and extraverted wing of the "Cultural Creatives". They tend to follow the opinions of the core group and have more conventional religious outlooks. Their world views less thought-out than the core group and less intensely held.
Ray and Anderson created a questionnaire to identify "Cultural Creatives" in Western society. The below characteristics were identified as qualities of a "Cultural Creative". Agreement with 10 or more indicates status as a "Cultural Creative".
Ray and Anderson assert "values are the best single predictor of real behavior". The list below outlines the values dictating a "Cultural Creative"'s behavior:
Core "Cultural Creatives" also value altruism, self-actualization, and spirituality.
The concept of "innerpreneurs" to denote persons who create a business that focuses mainly on their own inner goals and development was first introduced by Rebecca Maddox in her 1996 book Inc. Your Dreams The "innerpreneurs" concept is also central to Ron Rentel's 2008 book Karma Queens, Geek Gods and Innerpreneurs, in which he identified the "Cultural Creative" subculture in entrepreneurship. Rentel named entrepreneurial "Cultural Creatives", "innerpreneurs". "Innerpreneurs" have the defining characteristics of an entrepreneur:
...
Wikipedia