Paul E. Green

Paul E. Green (4 April 1927 – 21 September 2012)) was a US marketing professor and statistician. He was S.S. Kresge Professor of Marketing, and later Professor Emeritus at the Wharton School, University of Pennsylvania. The Paul E. Green Award for the best article in the Journal of Marketing Research was established in 1996 in his honour.

In 1980 he became a Fellow of the American Statistical Association

...
Wikipedia