"Paper or Plastic" | |
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Promotional single by Brooke Candy | |
Released | June 8, 2016 |
Format | Digital download |
Genre | Pop |
Length | 2:55 |
Label | RCA |
Songwriter(s) |
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Producer(s) | NONFICTION |
"Paper or Plastic" is a song recorded by American singer Brooke Candy. It was written by Josh Cumbee, Shari Short, and Afshin Salmani, and produced by NONFICTION for Candy's unreleased album Daddy Issues. It was released as the fourth promotional single from the record. In 2017, Candy left RCA to focus on releasing a second extended play (EP), and the release of Daddy Issues was canceled.
Moving away from her past rap sound from her 2014 EP Opulence, the track is a mid-tempo pop song revolving around issues relating to commercialism, superficiality, and capitalism. In the lyrics, Candy sings about how women must abandon their innocence to get an independent life. Critical response to "Paper or Plastic" was mixed; some music critics praised the sound while another criticized it alongside the other promotional singles for the album.
Darren Craig directed the song's music video, which Candy envisioned as a satire on political and socioeconomic repression of women and misogyny. In the video, Candy appears with a group of oppressed women who rise up against a tyrannical man and shoot him with golden rifles. The visual attracted critical attention from media commentators, who discussed the possible inspirations for the women and the setting. Critics positively responded to the music video, complimenting it as vibrant and outrageous.
"Paper or Plastic" was written by Josh Cumbee, Shari Short, and Afshin "AFFSHeeN" Salmani, and produced by Cumbee and Salmani under their production team alias NONFICTION. Mark "Exit" Goodchild served as the mixing engineer, and the programmers and recording engineers were Cumbee and Salmani. Cumbee played the guitar for the track, while the keyboard was provided by Cumbee and Salmani.
The song was made available on June 8, 2016 by RCA as a digital download. While "Paper or Plastic" was released to promote Candy's unreleased album Daddy Issues, the 2017 follow-up song "Living Out Loud" was chosen as the project's lead single. In 2017, the release for Daddy Issues was canceled after Candy left RCA to record an extended play (EP) that returned to her original punk-inspired rap sound. In an interview with Noisey, she clarified: "Sony and I parted ways – I made an entire album with them, but technically they own that music".