Pacific Commercial Advertiser
| Type | Daily newspaper |
|---|---|
| Format | Broadsheet |
| Owner(s) | Black Press |
| Founded | 1856 (as the Pacific Commercial Advertiser) |
| Ceased publication | June 6, 2010 (Merged into Honolulu Star-Advertiser) |
| Headquarters | 605 Kapiʻolani Blvd. Honolulu, Hawaii 96813  United States
|
| Circulation | 141,934 Morning 155,932 Sunday |
| ISSN | 1072-7191 |
| OCLC number | 8807414 |
| Website | honoluluadvertiser.com |
The Honolulu Advertiser was a daily newspaper published in Honolulu, Hawaii. At the time publication ceased on June 6, 2010, it was the largest daily newspaper in the American state of Hawaiʻi. It published daily with special Sunday and Internet editions. The Honolulu Advertiser was the parent publisher of Island Weekly, Navy News, Army Weekly, Ka Nupepa People, West Oahu People, Leeward People, East Oahu People, Windward People, Metro Honolulu People, and Honolulu People small, community-based newspapers for the public.
The Honolulu Advertiser has had a succession of owners since it began publishing in 1856 under the name the Pacific Commercial Advertiser. On February 25, 2010, Black Press, which owned the Honolulu Star-Bulletin, purchased The Honolulu Advertiser from Gannett Pacific Corporation, which acquired the Advertiser in 1992 after it had sold the Star-Bulletin to another publisher that later sold it to Black Press in 2000. On May 3, 2010, a new company set up by Black Press, HA Management, took over operations of Advertiser and merged it with the Star-Bulletin on June 7, 2010, to form the Honolulu Star-Advertiser.
Businessman and son of Congregational missionaries, Henry M. Whitney founded the Pacific Commercial Advertiser in 1856, a weekly newspaper that was circulated primarily in the whaling port of Honolulu. The inaugural edition was published on July 2 of that year with this statement from Whitney:
Thank Heaven, the day at length has dawned when the Hawaiian nation can boast a free press, untrammeled by government patronage or party pledges, unbiased by ministerial frowns or favors.
The biggest story in the first edition was a report on the wedding of Kamehameha IV and Queen Emma. However, the front page was devoted almost exclusively to advertisements. Throughout the paper, Whitney posted fifty-two advertisements for sailing ships in port at Honolulu Harbor with three hundred vessel timetables. In 1870, Whitney went broke and was forced to sell the Commercial Advertiser to James Black and William Auld, local printers. Whitney stayed on as the newspaper's editor.
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