POM Wonderful
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| Privately held company | |
| Industry | Foods |
| Founded | 2002 |
| Founder | Stewart and Lynda Rae Resnick |
| Headquarters | Los Angeles, California, USA |
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Key people
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Dominic R. Engels (President) |
| Products | Fruit juices, tea, dietary supplements, fresh pomegranates |
| Parent | The Wonderful Company |
| Website | pomwonderful.com |
POM Wonderful, LLC is a private company which sells an eponymous brand of beverages and fruit extracts. It was founded in 2002 by the billionaire industrial agriculture couple Stewart and Lynda Rae Resnick. Through The Wonderful Company, their holding company, they are also affiliated with Teleflora, FIJI Water, pesticide manufacturer Suterra, and Paramount Agribusiness. As a private company, POM Wonderful does not disclose its profits. In 2006, Newsweek has estimated that the company sales have increased from $12 million in 2003 to $91 million in that year. In recent years, the company has been the subject of government prosecution due to its illegal marketing schemes.
The company's main product is pomegranate juice, which is sold in a trademark "double-bulb" bottle with the product name, POM, featured in capital letters where the O is substituted by a heart symbol. The company also manufactures blended juice beverages, such as pomegranate juice mixed with juices of blueberry, cranberry, cherry, mango or tangerine, and bottled tea- and coffee-based beverages of various flavors distributed in more conventional containers. In addition to drinks, the company sells pills and concentrated liquid products marketed as nutritional supplements.
While not part of POM Wonderful itself, another company owned by the same Resnick family, Paramount Farms, has extended the "Wonderful" brand to pistachios. The Wonderful Pistachios logotype uses a heart instead of the "o" in "Wonderful", similar to the "POM" in the POM Wonderful logo.
The brand name "POM Wonderful" refers to the "Wonderful" cultigen of pomegranate which is grown in the central and southern San Joaquin Valley of Central California. It is the leading commercial variety in California, being well suited for juicing with its soft seeds, high water content, and wine-like flavor. POM branded products are produced from fruit obtained from their own corporate orchards, and other orchards in the same area. The company employs a proprietary process in their own facilities to mechanically extract juice for various pomegranate based products.
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Wikipedia