PMRC

The Parents Music Resource Center (PMRC) was an American committee formed in 1985 with the stated goal of increasing parental control over the access of children to music deemed to have violent, drug-related or sexual themes via labeling albums with Parental Advisory stickers. The committee was founded by four women: Tipper Gore, wife of Senator and later Vice President Al Gore; Susan Baker, wife of Treasury Secretary James Baker; Pam Howar, wife of Washington realtor Raymond Howar; and Sally Nevius, wife of former Washington City Council Chairman John Nevius. They were known as the "Washington Wives" – a reference to their husbands' connections with government in the Washington, D.C. area. The PMRC eventually grew to include 22 participants before shutting down in the mid-to-late 90's.

As a method of combating this alleged problem, the PMRC suggested a voluntary move by the RIAA and the music industry to develop "guidelines and/or a rating system" similar to the MPAA film rating system. Additional suggestions from the PMRC that appeared in an article in the Washington Post included: printing warnings and lyrics on album covers, forcing record stores to put albums with explicit covers under the counters, pressuring television stations not to broadcast explicit songs or videos, "reassess[ing]" the contracts of musicians who performed violently or sexually in concert, and creating a panel to set industry standards. This article led to the removal of rock music and magazines from American stores including Wal-Mart, J. C. Penney, Sears and Fred Meyer.

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