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PFAW

People For the American Way
People For the American Way logo 2007.png
Founded September 4, 1980; 37 years ago (1980-09-04)
Founder Norman Lear
Type Advocacy group
52-1366721
Legal status 501(c)(4) social welfare organization
Focus Progressive advocacy
Location
Area served
United States
Method Media attention, direct-appeal campaigns
Lara Bergthold
Affiliations People for the American Way Foundation, People for the American Way Voters Alliance, People for the American Way Action Fund
Revenue (2014)
$5,768,692
Expenses (2014) $5,690,909
Employees (2014)
61
Mission "To mobilize members and activists to fight for public policies that reflect the values of freedom, fairness, and equal opportunity."
Website www.pfaw.org

People For the American Way (PFAW) is a progressive advocacy group in the United States. Organized as a 501(c)(4) non-profit organization, PFAW was registered in 1981 by television producer Norman Lear. Lear founded the organization in 1980 to challenge the Moral Majority.

PFAW was founded by television producer Norman Lear in opposition to the publicized agenda of the Moral Majority, a formerly prominent and influential American political organization associated with the Christian right. Officially incorporated on September 4, 1980, its co-founders included Democratic Congresswoman Barbara Jordan and Time Inc. chairman and CEO Andrew Heiskell. PFAW began as a project of the Tides Foundation, a donor-advised fund that directs money to politically liberal causes.

Former presidents of PFAW include Tony Podesta and Ralph Neas.

Soon after its founding, PFAW launched an affiliated 501(c)(3) organization, People for the American Way Foundation, for the purpose of conducting more extensive educational and research activities for left-wing causes. Later, the People For the American Way Voter Alliance was launched as a political action committee.

PFAW monitors what it characterizes as "right-wing" activities. Toward this end, the organization sponsors a website called Right Wing Watch, which showcases video footage of groups and individuals who take conservative stances on social issues.


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